Zain Bahrain ties up with MBC’s SHAHID
Manama – 9 September, 2016: Zain Bahrain, a telecoms innovator focused on enhancing customer experience, has partnered with MBC Group, to offer a payment solution through Zain’s mobile services for MBC’s SHAHID Video-On-Demand (VOD) service. The facility adds value to the video streaming experience through mobile subscriptions that give Zain Bahrain customers easy access to thousands of premium and ad-free Arabic movies, series, and programs. As part of the operator’s agreement with the broadcaster, prepaid and postpaid customers will also get a one-week free trial to SHAHID PLUS before the BD2 monthly subscriptions begin. Postpaid customers can settle the extra amount after they are issued their monthly bills, while prepaid customers can utilize their prepaid credit without having to give out their credit card details.
“The Arab world is experiencing a data usage explosion that is far higher than global rates, with mobile data growth in the Middle East and Africa soaring 117% last year alone,” said Zain Bahrain Marketing Director, Roland Loetscher. “This brings unparalleled growth opportunities to mobile operators for the provision of content. Our partnership with global multi-channel platform MBC gives our customers easy access to the largest library of Arabic programming in the world through SHAHID PLUS. The service is among a range of tie-ups with major third party value added services that will give our customers benefits and access to high quality content.”
MBC Group Director of Brand Management & Digital, Fadel Zahreddine said: “Our partnerships with leading telecommunication innovators in the region such as Zain come as part of our strategy to expand our investments in such alliances, exploiting our unique reach and content offerings across different platforms. Our strength in content development, variety and availability caters to different tastes and needs among our wide Arab audience, which I believe is the core reason behind our leadership as MBC Group.”
MBC Senior Marketing Manager of Digital, Dina Nazmy added: “Our partnership with Zain in Bahrain reaffirms our commitment to engage Internet and mobile users in Bahrain through offering them a smooth experience with more than one payment method. This is in line with our efforts to expand our SHAHID PLUS user base in the Kingdom, providing viewers an enriched, pleasurable experience with more value added services.”
For more information, visit www.shahid.net/PLUS .
