Zain Bahrain (B.S.E.: ZAINBH), a telecommunications industry innovator in the Kingdom, entered a three-year exclusive partnership with Bahrain Schools and Collegiate Athletics Association (BSCAA) to grow the Esports and gaming industry in the Kingdom.
The partnership will see Zain Bahrain hosting online and physical Esport events for school students across the Kingdom, including organizing bootcamps, tournaments and championships that will foster the growth and upskilling of gaming talents, as well as further developing their cognitive skills..
The signing ceremony was held at Zain Tower between Shaikh Abdulla Bin Khalid Al Khalifa, Zain Bahrain Director of Communications & Investor Relations, and Dr. Shaikh Saqer Al Khalifa, BSCAA president. The partnership aligns with Zain's Bahrain strategy of promoting sporting excellence, health and fitness, and empowerment across the youth in the Kingdom. It also contributes to Zain Bahrain Sustainability Strategy that aligns with the Sustainable Development Goals (SDG): Goal 3 Good Health and Wellbeing and Goal 17 Partnership for the Goals.
Abdulla Bin Khalid Al Khalifa, Zain Bahrain Director of Communications & Investor Relations, commented: "Zain Bahrain is committed to the youth by providing an array of opportunities to achieving their aspiration, including sports. This partnership with BSCAA is an opportunity for Zain Bahrain to be the local Esports driver and connect in new ways with an ever-growing community of gamers across the Kingdom. The partnership also plays an essential role in developing interests and providing broad-based support for the local Esport ecosystem, which reflects the government's keenness to hone the skills of the youth in concordance with Vision 2030."
Dr. Shaikh Saqer Al Khalifa, BSCAA president commented: "The Esports scene has seen promising growth in Bahrain the past few years with high potential. We are very excited to partner with Zain Bahrain and looking forward to supporting the gaming community in the Kingdom and being a part of a greater initiative of making Esports a mainstream in the Kingdom across local schools." Zain Bahrain has been strengthening its competitiveness in the gaming sector and Esports Championships through many previous initiatives such as Zain Fantasy League, Zain Ramadan Tournament in Partnership with Malaeb App back in 2019. Also, recently Zain Group have launched "Zain Esports" brand in 2020.The vision of Zain Esports across the region aims to unite and support esports amateurs, professionals, content creators, casters, commentators, teams, fans, organizers and sponsors under one roof. Groupwide, Zain is inspired by the competitive spirit of the 20,000 plus gamers who have played in the various tournaments held over the last 18 months and the enormous social media following that has been garnered, which exceeds 45 million views on Zain's YouTube, Twitch and other social media channels.
The Middle East is one of the fastest-growing gaming regions in the world and Zain Esports is keen to foster the growth of the ecosystem and unlock the many opportunities that will arise for the benefit of all industry participants.
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