Manama, Bahrain: 3 April 2021
Zain Group, the leading mobile telecom innovator in seven markets across the Middle East and Africa, announces the publication of its consecutive 10th annual sustainability report, entitled 'The Ten-Year Journey', which charts the sustainability agenda the company has undertaken in this area across its footprint over the last decade.
During this decade, Zain has evolved its operations by becoming a digital lifestyle service provider, establishing value-driven and purposeful activities, building resilience, adapting to market changes, addressing societal deficits, and establishing purpose-driven activities centered on Meaningful Connectivity.
The 10th edition showcases how Zain continued to improve and adapt its activities to align to international best practices and report on its activities following the GRI Standards Framework. Moreover, for the first time, Zain also adopted the Sustainability Accounting Standard Board framework (SASB) for Telecommunications Services. Both standards were externally assured by Ernst & Young (Al Aiban, Al Osaimi and Partners) providing limited assurance.
The COVID-19 pandemic accelerated and further pronounced the huge societal discrepancies exposed in many areas of life across the globe. Zain's latest report demonstrates the company's firm commitment to creating positive, long-lasting systemic change to better address the socio-economic and environmental impacts across its operating markets and to facilitate socio-economic growth. This is achieved by building relationships based on transparency and trust with all stakeholders, setting meaningful goals, and placing sustainability at the core of Zain's business activities.
The company's earlier development of digitalization and sustainability programs placed it in a good position to react quickly to the unprecedented impacts of the COVID-19 pandemic, with operations in each market playing pivotal roles in support of their local communities.
Zain Vice-Chairman and Group CEO, Bader Al-Kharafi, commented, "Publishing our 10th sustainability report is a significant achievement, and along with over 7,500 Zainers, we are extremely proud of the programs and initiatives we have implemented, and all the lives we have impacted for the better. The ongoing COVID-19 pandemic has brought the meaning of that mission sharply into focus and offers a profound reminder that beyond our commercial activities and providing essential connectivity, vitally important as they are, there are lives at stake, requiring all our best efforts to protect and save."
Al-Kharafi continued, "I extend my thanks to all the sustainability teams across our operations for working so tirelessly over the years in establishing Zain as the regional leader in this important area. We have a mission, to work in order to leave the world a better place than we found it and leave no one behind."
A new five-year Corporate Sustainability strategy (2020-2025)
Zain's newly established Corporate Sustainability strategy is centered on four pillars which are: Climate Change, Social Business, Inclusion, and Generation Youth. The strategy was created by assessing the materiality of sustainability-related topics on the business and the value it creates for society. By balancing financial returns and social values, this strategic approach aims to establish purpose-driven activities centered on Meaningful Connectivity. Qualitative and quantitative targets have been embedded to ensure measurable metrics are set to assess and track the progress of Zain's sustainability-related activities.
Examples of some of Zain's 2020-2025 targets include:
Examples of other Sustainability initiatives
Zain's sustainability programs continue to adapt to address the challenges resulted from the pandemic, in which the company conducted the following activities: Further enhancing its digital financial services in Iraq, Jordan and Saudi Arabia reaching an accumulative customer base of 312,665 active customers.
© 2023 Copyright Zain. All Rights Reserved.