Zain has been a recipient of the 'Best Brand' award on numerous previous occasions since the introduction of its inspiring brand in 2007. This year's success has been driven by the tangible developments occurring within the company, where heavy investment in network upgrades, and technology innovation is positively impacting customer experience. Additionally, Zain's Corporate Sustainability programs and eye-catching marketing and widespread social media campaigns have captured the imagination of the whole region, reflecting the company's aspirations.
Commenting on the award of the latest accolades, Zain Group CEO Scott Gegenheimer said, "We are always appreciative to receive positive confirmation from our industry on the work we are undertaking. Our brand represents a promise that we always strive to offer the best, life-enriching mobile solutions to our customers and are looking to deal with all of our various stakeholders in a professional and highly positive manner."
Gegenheimer continued, "The range of the prizes we have been awarded this year across several of our operations signifies that we are not just innovating for innovation's sake, but that the services and initiatives we are developing are really impacting people's lives for the better."
Zain Saudi Arabia was singled out for the 'Best Customer Experience' award for the year as a mark of the company's innovative and engaging customer experience strategy, which has been executed with impressive results. The strategy engaged Zain Saudi personnel across the organization as active participants in the attainment of Customer Experience Excellence, achieving success via combining the adoption of the latest trends in customer retention programs with employee passion, achieving highly positive results.
Zain Jordan and Zain Iraq were jointly recognized at the Awards for their efforts to expand access to financial services, aimed at providing a mobile wallet to millions of unbanked people across the two countries. Earlier this year, Zain operations in the two countries relaunched their mobile banking services under the brand "Zain Cash", featuring a richer portfolio, and a more integrated ecosystem including more secure and convenient transactions within a comprehensive network. The life-enhancing mobile service was launched in partnership with eServGlobal.
These awards highlight the scope of success Zain Group operations continue to garner, as they follow a strategy to deliver a raft of digital lifestyle products and services to customers, while helping uplift communities and economic development across the region.
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