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Zain acknowledged at the Samena Council endorsed MEA Business Achievement Awards

Zain Group, a leading mobile telecom innovator in seven markets across the Middle East and Africa, announces it has been presented with the Innovation Collaborations and Partnerships award for the launch of Zain Esports at the prestigious SAMENA Council endorsed MEA Business Magazine Technology Achievement Awards 2021

The awards presentation that took place during GITEX 2021 in Dubai by leading regional business publication MEA Business in coordination with SAMENA Council, were part of a multi-sector recognition awards program aimed at highlighting significant technology achievements in the ICT industry.

SAMENA Telecommunications Council is a tri-regional, non-profit telecommunications association that embodies a community of South Asian and MENA region telecoms operators, manufacturers, regulatory authorities, and academia. The Council is driven by telecoms issues that operators face, determined in providing its advocacy expertise to help aid the incubation of novel approaches and ideas that would provide better means for the expansion and utilization of telecommunications in the region.

Commenting on the award, Nawaf AlGharabally, Zain Group Chief Technology Officer said, "Innovation is at the core of all Zain's efforts, seeking new business areas in line with its '4Sight' strategy and becoming a full digital services provider. This prestigious award recognized our efforts in areas that are extremely important to our ongoing growth and success."

AlGharabally continued, "We are strong proponents of the power of partnerships and collaboration, believing that working with like-minded organizations accelerates the achievement of our combined vision, and provides our customers with the best quality of service possible in a rapid time-frame. We shall endeavor to continue operating at the highest levels of efficiency, while delivering the best offerings and results to all our stakeholders."

Zain Esports collaboration award

Zain was awarded the Innovative Collaborations and Partnerships prize for its Zain Esports collaboration with YaLLa Esports and other entities in the region's ecosystem such as Playhera in KSA and AlHub in Kuwait. Zain eSports was launched in December 2020, marking the beginning of a year-long calendar of large and exciting regional online esports tournaments comprised of multiple flagship events as well as smaller, regular community tournaments with attractive cash and devices prize pools.

Zain Esports is inspired by the competitive spirit of the 18,000 professional and amateur gamers who have played in the various tournaments held so far and the enormous social media following that have been garnered, which exceeds 35 million views on Zain's YouTube, Twitch and other social media channels.

Zain Esports' presence as a gaming powerhouse engaging with the gamers and youth across the region, is creating an ecosystem that reduces reliance on traditional telco services and opens up growing opportunities for fast growing and lucrative digital services and online gaming.

Zain views the opportunities presented by the digital economy in the Middle East as brimming with potential, as digital capabilities offer greater levels of innovation and direct positive impact on economic and social development of the communities it faithfully serves.

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